Beyond any shadow of a doubt, a sufficient amount of correct, relevant, concise and up-to-date information is a key input in any decision-making process. This not only applies to profit-driven organisations but it is also relevant for the non-profit sector.
For instance, in a non-profit organisation, having access to membership information of good quality and in an efficient way is of utmost importance at the moment of defining membership strategies. Furthermore, good information is also crucial when it comes to translating strategies into tactics and, subsequently, turning the latter into action on the operational landscape.
